s sponsor of your race team on our Yeti factory bicycles, your corporate colors and company logo will be displayed on our race bikes, clothing and accessories.

We will also paint the highly visible Yeti race van, which is at all competitions, in your corporate colors and display your logo on it.

Your race team will be made available for promotional activities, including print and television advertising and trade shows.

Yeti's race team will be your race team.

Liaison to Team Sponsor

Dan "Coot" Gerardi, president of MotoPromoto, will serve as liaison to the sponsor.

Promotion and Publicity

MotoPromoto, in association with Howard Sann, will direct all promotion and publicity.

Mountain-Bike Racing on Television

The ABC Wide World of Sports TV movie, "Ride of Your Life," the story of the first world-class mountain-bike event in Vail, Colorado, in 1991, was broadcast last summer. The race was won by Yeti's Juli Furtado. This September (4-7), Vail becomes the first U.S. city to host the World Cup Finals.

Both the 10-event Grundig/UCI World Cup '92 Series and the 6-event NORBA National Championship Series can be seen exclusively on ESPN. Canadian television will broadcast the world cup leg in Quebec as well as the World Mountain Bike Championships.

The sport can also be seen every week on "Fat Tire Journal," a mountain-biking magazine show on the Prime TV Network.

Cost of Sponsorship

ost of sponsorship for America's premier mountain-bike racing team varies depending on the size of the team you wish to field and your marketing needs and strategy.

While other race teams have half-million-dollar budgets, none has been able to buy a world championship. Yeti has two. No team in history has earned the prestige and respect that Yeti has won. Yeti's record continues to speak for itself.

Join the Yeti Team today!


© 1992 Howard V. Sann and Daniel J. Gerardi   Text: Howard Sann